November 2026 Pre-PDM Session
When Market Conditions Force Category Strategies to Change
Using AI to Recognize When a Strategy Is No Longer Viable
Register for the Free Pre-PDM Event Here

Change can quickly make even the best-developed category strategy outdated. Join John Thong from Coupa on November 10, 4:00–5:30 PM at the Norris Center for an engaging Pre-PDM session exploring how AI can help procurement teams recognize when a strategy is no longer viable and rapidly adapt their plans to changing market conditions, geopolitical events, and shifting organizational priorities.
Change can quickly make even the best-developed category strategy outdated. Join John Thong from Coupa on November 10, 4:00–5:30 PM at the Norris Center for an engaging Pre-PDM session exploring how AI can help procurement teams recognize when a strategy is no longer viable and rapidly adapt their plans to changing market conditions, geopolitical events, and shifting organizational priorities.
Location
Norris Conference Centers
816 Town and Country Blvd #210
Houston, TX 77024
ISM-Houston: When Market Conditions Force Category Strategies to Change